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Innovation

The Fiera di Milano has been the stage for Italian creativity and entrepreneurship for over a century. It occupies a sort of middle ground in the collective imagination, somewhere between the great springboard of industrial innovation and a kind of machine of wonders.
In the decades that followed the Second World War, the years of the economic boom brought unprecedented success in terms of visitors and participation, and the Campionaria became the place to do business, and to meet people and to learn about and touch (literally) progress.
Today, the Fiera di Milano still plays a dual role: it is the place where the general public encounters major material innovations, but it is also the ambassador of a real cultural revolution, presenting products as an idea of economic circularity, values and people.

Innocenti stand at the Eicma International Bicycle and Motorcycle Exhibition at the 1961 Milan Trade Fair
Innocenti stand at the Eicma International Bicycle and Motorcycle Exhibition at the 1961 Milan Trade Fair
Phonola television model TT 1787
Phonola television model TT 1787
Visitors at the SIP-RAI pavilion at the 1985 Milan Trade Fair
Visitors at the SIP-RAI pavilion at the 1985 Milan Trade Fair
Bellato Elco stand at the Salone del Mobile at the 1970 Milan Trade Fair
Bellato Elco stand at the Salone del Mobile at the 1970 Milan Trade Fair
Breda exhibition area at the 1963 Milan Trade Fair
Breda exhibition area at the 1963 Milan Trade Fair
Un altro bianco Elle Decor Italy No. 5, May 2012
Un altro bianco Elle Decor Italy No. 5, May 2012
Impeller of hydraulic turbine made by Italsider on display at the 1964 Milan Trade Fair
Impeller of hydraulic turbine made by Italsider on display at the 1964 Milan Trade Fair
S. 211 airplane on display at the 1985 Milan Trade Fair
S. 211 airplane on display at the 1985 Milan Trade Fair
Breda exhibition area at the 1951 Milan Trade Fair
Breda exhibition area at the 1951 Milan Trade Fair
Interior of the Magneti Marelli pavillon at the 1967 Milan Trade Fair
Interior of the Magneti Marelli pavillon at the 1967 Milan Trade Fair
Canon camera
Canon camera
Airplane being set up in the aeronautics pavillon at the 1929 Milan Trade Fair
Airplane being set up in the aeronautics pavillon at the 1929 Milan Trade Fair
Television footage on the opening day of the 1952 Milan Trade Fair
Television footage on the opening day of the 1952 Milan Trade Fair

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